Affiliate Disclosure

At smtoni.co.uk, we are committed to transparency with our readers. This page explains how we generate revenue and maintain editorial integrity.

How We Earn Commission

smtoni.co.uk is an affiliate website. When you click on casino links or promotional offers featured in our reviews and guides, we may earn affiliate commissions from the operators if you proceed to register or play. This means we receive a financial reward when you use our links to access these services.

These commissions do not cost you any extra money. You will pay the same price whether you use our links or visit the casino directly.

Editorial Independence

Our affiliate relationships do not influence our editorial rankings, reviews, or recommendations. We evaluate new online casinos based on objective criteria including licensing, safety, game variety, customer support, and user experience. Our rankings are determined solely by these factors, not by commission rates or affiliate earning potential.

Identifying Affiliate Links

Affiliate and sponsored links are clearly marked with labels such as "Affiliate Link," "Sponsored," or "Play Now" buttons throughout our content. Additionally, we always disclose when content contains promotional material.

Regulatory Compliance

smtoni.co.uk operates in compliance with the Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Code, as applicable under UK law. We are committed to honest, transparent advertising practices.

Your Responsibility

We encourage you to read our full terms and conditions before engaging with any casino operator. Gambling should be undertaken responsibly. Please visit BeGambleAware.org for support and information about responsible gambling.